The receipts. Not the pitch deck.
A selection of campaigns for artists and brands. Every case study is structured the same way: what the client needed, what we did, and what actually happened.
Artists
Jules!
A Music Brand Kids Actually Watch
Brand, content, and store direction for the children's-music artist Jules — a colorful world spanning YouTube, vinyl, tour, and a Shopify shop.
Country artist · TV finalist
Relaunching a Country Voice
Full artist direction for a country artist and prime-time singing-competition Top-5 finalist — a complete rebrand, new visual identity, and new music with a Grammy-nominated producer to launch the next chapter.
Rock artist · Marine veteran
A True Story, Set to Rock
Artist development for a Marine Corps veteran, award-winning filmmaker, and trial lawyer turned cinematic-rock artist — building the brand, EPK, and release strategy behind a debut album born from personal loss.
Pedrito Martinez
The Real Deal in Latin Jazz
Artist direction and digital ops for Grammy-nominated Cuban percussionist Pedrito Martinez — distribution, merch, and social built around a career in Latin jazz and Afro-Cuban fusion.
Brands
Green Apple Cannabis
Launching in a Walled Garden
Content-first launch strategy that built a 12K-subscriber list for a multi-location dispensary without a single paid ad.
NYC luxury menswear designer
Rock-and-Roll Menswear, Reimagined
A Content Studio campaign concept — editorial menswear imagery built with AI from existing catalog photography, no shoot day required.
NYC fine-jewelry brand
Fine Jewelry, Without the Shoot Day
A Content Studio campaign concept for a fine-jewelry brand — editorial beauty and spring lifestyle imagery built with AI from existing product photography.
The Bitter End
Rebuilding the Social Engine
Content cadence, paid amplification, and local SEO that pushed weeknight attendance up 34% quarter over quarter.
Capitol Studios
Keeping a Legend on the Feed
Brand management and social media for a historic recording studio — turning a deep archive into a steady, on-brand presence that honors the history.
Jazz Foundation of America
Social for a Harlem Institution
Brand management, social media, and live-event content for the nonprofit behind Harlem’s jazz community — short-form clips, newsletter, and gala coverage.
Your wins are our wins.
A selection of milestones we're proudest of, across music, culture, and beyond.
Trusted by
Immediate Family is trusted by The Bitter End, Citizens Bank, Chelsea Studios, The Kurland Agency, Relix, Universal Music Group, Brooklyn Bowl, D'Addario, Capitol Studios, RWE Partners, Jules!, Santana, Athletic Brewing Co., The Orchard, Jay-Vee Records, Cody Simpson, Brooklyn Brewery, Gráinne Duffy, Edrington, Green Apple, Hua Momona Foundation, Jazz Foundation of America, Sonicbids, and Shore Fire Media.
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