The receipts. Not the pitch deck.
A selection of campaigns for artists and brands. Every case study is structured the same way: what the client needed, what we did, and what actually happened.
Artists
Mary Sarah
Relaunching a Country Voice
Full artist direction for country artist and The Voice Top-5 finalist Mary Sarah — a complete rebrand, new visual identity, and new music with a Grammy-nominated producer to launch her next chapter.
Jules!
A Music Brand Kids Actually Watch
Brand, content, and store direction for the children's-music artist Jules — a colorful world spanning YouTube, vinyl, tour, and a Shopify shop.
Pedrito Martinez
The Real Deal in Latin Jazz
Artist direction and digital ops for Grammy-nominated Cuban percussionist Pedrito Martinez — distribution, merch, and social built around a career in Latin jazz and Afro-Cuban fusion.
Scott Pryor
A True Story, Set to Rock
Artist development for Scott Pryor — a Marine Corps veteran, award-winning filmmaker, and trial lawyer turned cinematic-rock artist — building the brand, EPK, and release strategy behind his debut album, Wide Awake.
Brands
Green Apple Cannabis
Launching in a Walled Garden
Content-first launch strategy that built a 12K-subscriber list for a multi-location dispensary without a single paid ad.
John Varvatos
Rock-and-Roll Menswear, Reimagined
A Content Studio campaign concept — editorial menswear imagery built with AI from existing catalog photography, no shoot day required.
Mociun
Fine Jewelry, Without the Shoot Day
A Content Studio campaign concept for the fine-jewelry brand — editorial beauty and spring lifestyle imagery built with AI from existing product photography.
The Bitter End
Rebuilding the Social Engine
Content cadence, paid amplification, and local SEO that pushed weeknight attendance up 34% quarter over quarter.
Capitol Studios
Keeping a Legend on the Feed
Brand management and social media for a historic recording studio — turning a deep archive into a steady, on-brand presence that honors the history.
Jazz Foundation of America
Social for a Harlem Institution
Brand management, social media, and live-event content for the nonprofit behind Harlem’s jazz community — short-form clips, newsletter, and gala coverage.
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