Notes from the family.
Unvarnished takes on music marketing, venue promotion, and brand strategy. Written by the team, for the people we work with.
How to Plan an Album Release Campaign in 2026
A practical, week-by-week breakdown of a modern album campaign — from pre-save warm-up to post-launch sustain.
Read →5 Social Media Strategies Every Venue Needs
The content cadence, paid tactics, and community-building moves that turn a venue social account from "event calendar" into real marketing.
Read →Marketing Your Dispensary When You Can't Run Ads
Meta won't serve your ads. Google won't let you bid on product keywords. Here's the content-first, retention-heavy playbook that works anyway.
Read →Why Artists Need a Digital Marketing Strategy (Not Just a Distributor)
Distributors put your music on DSPs. They don't market it. If you're treating DistroKid like a marketing plan, you're leaving your career on the table.
Read →The Complete Guide to Playlist Pitching
How editorial and algorithmic playlists actually work in 2026, and how to get your music on them without paying a scammer.
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