About Immediate Family
Immediate Family is run by artists and marketing creatives — filmmakers, musicians, and photographers who spent years making things by hand before turning that craft into an agency. We got tired of watching great artists get buried by templated agencies that treated them like line items.
We started in music, but the philosophy always extended further than that: if you're building something real, you deserve partners who know your world, pick up the phone, and move fast. That's true whether you're a touring artist, a 250-cap room in the Village, or a dispensary trying to grow in the one vertical Meta won't let you advertise in.
We never rebelled against AI, either. We picked it up and bent it to the craft we already knew — today that means a Content Studio that shoots for real and produces campaign content with AI, brand marketing with taste, and artist direction from people who have actually been on stage. We keep the roster small on purpose. If we take you on, you're family.
The people who'll actually answer your email.
Our full roster lives in our client portal. Here's the shape of the team that'll be working on your account.
The Creatives
Creative Direction
Filmmakers, musicians, and photographers who spent years making things by hand — and now direct the work.
The Producers
Campaign Strategy
Data-driven strategists who have run launch campaigns for indie artists and majors alike.
The Builders
Content & Design
Art directors, editors, and designers who care about the work more than the credit.
The Operators
Ops & Client Success
The people who make sure nothing slips and everything ships on time.
A decade in nine years.
- 2017Founded in Queens, NYC
- 2019First campaign for a Grammy-nominated artist
- 2022Expanded into venue marketing
- 2024Launched dedicated brands vertical
- 2026Launched the Content Studio
Think we'd be a fit?
The best way to find out is a 20-minute call. No pitch decks, no pressure.