Work / Artists
Jules!A Music Brand Kids Actually Watch
Brand, content, and store direction for the children's-music artist Jules — a colorful world spanning YouTube, vinyl, tour, and a Shopify shop.
Live site, designed and built by Immediate Family.
Visit jammingwithjules.com →Jules makes music for kids and the grown-ups beside them. The brand needed a home as joyful and high-craft as the songs — one place to hold a fast-growing YouTube catalog, a vinyl and merch shop, tour dates, and class bookings without losing the handmade, storybook feel.
- 01
Art-directed a colorful, tactile brand world — hand-lettered wordmark, paper-craft scenery, and characters that carry across web, video, and packaging.
- 02
Built the site to do real work: a Shopify-backed shop, tour and class booking, a video hub, and an email list — all in one playful experience.
- 03
YouTube-first content cadence: filming and uploading the Saturday lesson series and music videos that now drive 2M+ views and counting.
- 04
Merch and vinyl drops — including reimagined classics — with fulfillment Jules can run hands-on.
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