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The Bitter End

Rebuilding the Social Engine

Content cadence, paid amplification, and local SEO that pushed weeknight attendance up 34% quarter over quarter.

The Bitter End — Rebuilding the Social Engine
34%
Weeknight attendance lift
12K
Email subscribers grown
#1
Google ranking in category
Challenge

A legacy 250-cap NYC venue with strong weekend attendance but weak weeknight sell-through. The social presence was sporadic and local search visibility was behind younger competitors.

Approach
  1. 01

    Rebuilt the social cadence: daily feed, 3x/week Reels, weekly recap video.

  2. 02

    Local SEO overhaul: Google Business Profile, Apple Maps, review generation campaigns.

  3. 03

    Geo-targeted paid social for every headliner, with a weeknight-focused always-on campaign.

  4. 04

    Email list automation and SMS show alerts through a revamped ticketing integration.

Selected work
The Bitter End campaign imageryThe Bitter End campaign imageryThe Bitter End campaign imagery
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