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Pedrito Martinez

The Real Deal in Latin Jazz

Artist direction and digital ops for Grammy-nominated Cuban percussionist Pedrito Martinez — distribution, merch, and social built around a career in Latin jazz and Afro-Cuban fusion.

Pedrito Martinez — The Real Deal in Latin Jazz
Challenge

Pedrito Martinez is the real deal in Latin jazz — a Grammy-nominated Cuban percussionist with credits alongside Eric Clapton, a Tonight Show appearance, and a working NYC residency life. The opportunity: build the digital and operational backbone — distribution, merch, and social — to match the reputation.

Approach
  1. 01

    Streaming distribution and royalty tracking through DistroKid, with monthly payout reconciliation.

  2. 02

    Merch operations for the Media Family Records store — order monitoring and fulfillment.

  3. 03

    Social content in his voice — Latin-jazz coded, collab-forward, room-energy first.

  4. 04

    Show and release support across his NYC residencies and touring.

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