Work / Brands
Green Apple CannabisLaunching in a Walled Garden
Content-first launch strategy that built a 12K-subscriber list for a multi-location dispensary without a single paid ad.
A multi-location dispensary opening in a market where Meta won't accept ads, Google paid is restricted, and organic search is crowded with aggregators. They needed a content-first launch that could grow audience and drive revenue without paid social.
- 01
SEO-first content strategy: 60 blog posts in the first six months targeting local and product long-tail keywords.
- 02
Klaviyo email and SMS flows for welcome, first-purchase, replenishment, and win-back.
- 03
A brand-owned lifestyle library — editorial NYC imagery produced through our Content Studio (AI-built from real references), no ad-restricted shoot budget required.
- 04
Community building through in-store events, loyalty, and programmatic display on cannabis-permitted networks.
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