Services / Artist Direction
For artists & labelsYou make the music. We build the career around it.
Artist direction is end-to-end career marketing for musicians: release campaign strategy, playlist and DSP pitching, social content, YouTube, and tour marketing. Immediate Family is run by artists and marketing creatives, and our roster includes Grammy-nominated artists.
Everything your release needs — nothing it doesn't.
Artist development
Positioning, sound-to-story alignment, and a release roadmap that compounds.
Release campaigns
Strategy, pre-release, launch, and sustain — 90 days past drop, not just launch week.
Playlist & DSP strategy
Editorial pitching, metadata QA, and platform ops across every DSP.
Social & YouTube
Content cadence and channel strategy that builds an audience the algorithm rewards.
Tour & live marketing
Geo-targeted paid, local press, and email/SMS to fill rooms in every city.
Royalties & ops
DistroKid, payout tracking, and the unglamorous ops that keep careers solvent.
We speak fluent DSP.
Every platform has its own rules, gatekeepers, and unlock patterns. We've been running campaigns on all of them long enough to know what actually moves the needle.
Artist direction, explained.
What does artist direction include?
Everything between the music and the audience: release campaign strategy, playlist and DSP pitching, social and YouTube content, tour marketing, and career development. We direct the rollout so the artist can stay in the work.
Do you work with independent artists?
Yes — independent artists are the core of our roster, alongside label-backed projects. Engagements run retainer or per-release.
How does playlist pitching actually work?
Editorial playlists are pitched through Spotify for Artists ahead of release with clean metadata and a strong story; algorithmic playlists follow engagement. We handle both — pitching, metadata QA, and the release timing that gives a track its best shot.
Let's build your campaign.
Tell us about your release. We'll come back with a strategy and a timeline in 48 hours.